Blondie now part of eco-campaign

Blondie has joined an eco-campaign tied to the title of their latest album.

After releasing Pollinator this spring, Debbie Harry is asking fans to join the #BEEConnected campaign to raise awareness of the decline in the bee population. Blondie is collaborating with Greenpeace and several other organizations to encourage conserving and improving the health of bees and all pollinators.

Fans can join the cause by using a special bee-inspired filter to alter their Facebook profile pictures and social media posts, including the hashtag #BEEConnected.